Use Vine to Thank Supporters and Inspire Others

Diabetes UK showed its appreciation to donors and volunteers by using Vine to thank specific followers with video “shout-outs.”

Your storytelling can inspire people to take meaningful actions that make a real contribution to your cause. Publicly thanking people who take action can help you keep them engaged—and encourage others to follow suit.

Diabetes UK wanted to show appreciation to those who raised money and volunteered to support its efforts. The organization launched a campaign using Vine’s short-form video format to thank specific followers with video “shout-outs.” Their modest but genuine “thank yous” to their supporters helped to personalize their fundraising effort—and inspire others to get involved.

Diabetes UK

Diabetes UK describes itself as the leading UK Charity that cares for, connects with and campaigns on behalf of all people affected by and at risk of diabetes.


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